RFi Group

Brand Consolidation Experience

 

Consolidating a global business intelligence and media network for a fast changing customer landscape.
The RFi group have been growing at an incredible pace since their inception. As a direct consequence of this their digital brand presence and architecture had become fragmented and disjointed.
They required a compelling digital brand to propel future growth and a strong brand architecture that makes sense of their vast product portfolio, that unites and streamlines the overall digital experience.
Beginning with an immersive workshop with stakeholders we focused on consolidating and creating new architecture and articulate the brand narrative. Throughout the project values and tone of voice
were also established. The outcome united and streamlined the brand experience at every
digital touch point, arming RFi with the necessary tools to become the destination of choice
for reliable financial insight.