
Coastalwatch Digital
CWPlus & Shop
Coastalwatch is Australia’s most comprehensive surf website, with over 90 surf cameras around Australia streaming live vision. With live coverage of Australia’s favourite beaches, complete with local surf reports and expert forecasts.Their audience consumes over 2.6 million videos a month, or 3,495 videos per hour. In the world where consumers expect everything live or on demand, Coastalwatch connects surfers instantly to surfing like no other platform in Australia. I was tasked with providing a platform to drive users from a free to premium paid service, prominent positioning of key introductory
offers and actionable insights point help simplify key features and value to subscribers. While simplifying the way users purchase items from the online store.







